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Videos

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Christian Kugel, Cortney Henseler
June 15, 2013
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Citation

Kugel and Henseler (2013a, June 15). Organizational research reinvigoration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organizational-research-reinvigoration


Videos

Beyond dollars and dirhams

Naata – The Bond"‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all...

Catalogue: Congress 2013: Think Big
Author: Nandita Mary Thomas
Company: Kadence International
June 15, 2013
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Citation

Thomas, N. (2013a, June 15). Beyond dollars and dirhams. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/beyond-dollars-and-dirhams


Videos

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big
Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff
June 15, 2013
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Citation

Kodra, El Kaliouby and McDuff (2013a, June 15). Do emotions in advertising drive sales?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-emotions-in-advertising-drive-sales-


Videos

Fidorka re-launch in the Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant...

Catalogue: Congress 2013: Think Big
Authors: Jiri Michal, Jaroslav Cir
June 15, 2013
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Citation

Michal and Cir (2013a, June 15). Fidorka re-launch in the Czech Republic. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic


Videos

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013
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Citation

Fulford-Jones, T. R. (2013a, June 15). Using GPS analytics and in-the-moment mobile . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile-


Videos

Peace by piece

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...

Catalogue: Congress 2013: Think Big
Authors: Jean-Marc Leger, Ijaz Shafi Gilani
June 15, 2013
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Citation

Leger and Shafi Gilani (2013a, June 15). Peace by piece. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/peace-by-piece


Videos

President's address

Highlights and personal reflections from Dan Foreman, ESOMAR President.

Catalogue: Congress 2013: Think Big
Author: Dan Foreman
June 15, 2013
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Citation

Foreman, D. (2013a, June 15). President's address. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/president-s-address


Videos

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big
Author: Oliver Percovich
June 15, 2013
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Citation

Percovich, O. (2013a, June 15). Skateistan. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/skateistan


Videos

Unlocking success with digital shoppers

Nielsen’s survey of 30,000 U.S. consumers uncovered the key ways in which increased use of digital technology is impacting the way consumers move along the traditional path to purchase. This research views the path to purchase from the...

Catalogue: Congress 2013: Think Big
Authors: Jeanne Danubio, Nikhil Sharma
Company: Nielsen
June 15, 2013
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Citation

Danubio and Sharma (2013a, June 15). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers